Catch your breath as you bet it all on one more toss of the dice at Hard Rock Casino. Feel your heart pound to the beat of our live music at Hard Rock Live entertainment venues. “Those brave enough to summit “Paramount Mountain” will have the opportunity to reach its precipice through an immersive “FUNicular Experience.” Voyagers will board a hyper-realistic gondola ride and ascend in a thrilling simulation, accentuated by frigid winds and harrowing heights, with their favorite Paramount characters and brands to guide them to and from the Mountain’s peak,” the company shared. The Mirage Hotel & Casino in Las Vegas is now owned and operated by Hard Rock International. It will be a block-long structure that will offer interactive fan experiences built around well-known Paramount properties including “Transformers,” “Yellowstone,” “Star Trek,” “Dora the Explorer,” “Ghosts,” “Sistas,” and the UEFA Champions League. The Mountain will be built on top of the Mirage Volcano.
“This four-day ‘Paramount Mountain’ activation will engage fans in the breadth and diversity of Paramount Global and feature 10 brands from across the company’s portfolio, including CBS, CBS Sports, Paramount+, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Pluto TV, and Paramount Home Entertainment,” the company shared in a press release.
